New Delhi: Maruti Suzuki, India’s largest automaker, has officially launched its much-anticipated SUV — the Maruti Suzuki Victoris — in the country, setting a new benchmark in the mid-size SUV segment. Priced aggressively from ₹10.50 lakh (ex-showroom), the Victoris has already made headlines for its impressive features, competitive pricing, and most importantly, becoming the first Maruti SUV to earn a 5-star rating under Global NCAP’s new safety protocols.
The Indian mid-size SUV market is among the most fiercely contested segments, with strong players like the Hyundai Creta, Kia Seltos, Volkswagen Taigun, Skoda Kushaq, and the recently launched Tata Curvv. With the Victoris, Maruti Suzuki aims to carve out a leadership position by offering a balance of affordability, premium features, and the brand’s trusted after-sales network.
Company executives have stated that the launch of the Victoris is a bold move to dominate the growing SUV space. “With Victoris, we are aiming for leadership in the mid-size SUV segment. Its pricing, safety credentials, and mileage efficiency are designed to attract a wide base of customers,” a senior Maruti Suzuki official said during the launch event.
The Victoris is offered in multiple trims, catering to a wide spectrum of buyers. The entry-level variant is priced at ₹10.50 lakh, while the fully loaded top variant costs significantly less than premium rivals, making it one of the most affordable options in its class.
Compared to competitors, the Victoris is priced ₹60,000 cheaper than the Hyundai Creta and nearly ₹92,000 less than the Maruti Grand Vitara. Analysts believe this aggressive pricing strategy could shake up the SUV market and intensify competition among top brands.
One of the most striking highlights of the Victoris is its 5-star Global NCAP crash test rating under the organisation’s latest and most stringent protocols. This makes it the first Maruti SUV to achieve such a distinction, silencing long-standing criticisms about the brand’s safety standards.
The SUV scored high in both adult and child occupant protection categories, with a stable body shell rating. Safety features like six airbags, ABS with EBD, electronic stability program (ESP), traction control, hill-hold assist, and ISOFIX child seat anchors come as standard across most variants.
On the outside, the Victoris follows a bold design language that blends sophistication with rugged SUV appeal. A large chrome-accented grille, LED headlamps, muscular body lines, and dual-tone alloy wheels give it a premium road presence. The rear design, with sleek LED tail lamps and a sporty bumper, adds to its modern appeal.
Maruti Suzuki has also offered multiple colour options, including dual-tone schemes, to attract younger buyers. Its design is being pitched as a blend of urban style and off-road capability, targeted at Indian families who want an SUV that looks modern yet practical.
Inside, the Victoris impresses with a feature-rich and spacious cabin. Even the entry-level trims include a range of modern conveniences that were earlier reserved for higher-spec variants in rival SUVs.
Key highlights include:
- A 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto.
- A fully digital instrument cluster.
- Premium leatherette upholstery.
- Dual-zone climate control.
- Wireless charging pad.
- Panoramic sunroof (in top variants).
- Connected car technology with over 40 features, including remote engine start/stop, geofencing, and live vehicle tracking.
Reviewers note that Maruti Suzuki has redefined its “features for value” strategy by offering a rich equipment list across trims, ensuring buyers feel they are getting more than expected for the price.
The Victoris is powered by two engine options:
- A 1.5-litre K-series petrol engine with mild-hybrid technology.
- A 1.5-litre strong-hybrid petrol unit offering higher fuel efficiency.
Transmission choices include a 6-speed manual, a 6-speed automatic, and an e-CVT (hybrid variant).
Mileage remains one of Victoris’ strongest talking points. The mild-hybrid variant delivers around 18 km/l, while the strong-hybrid variant promises up to 25 km/l, making it one of the most fuel-efficient SUVs in its segment. This edge in mileage could strongly influence Indian buyers, who continue to prioritise fuel economy.
Analysts believe the Victoris is positioned as a direct rival to the Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun, and Toyota Hyryder.
Compared to the Creta and Seltos, the Victoris comes with lower pricing, segment-best mileage, and a superior safety rating. Against European rivals like the Taigun and Kushaq, it holds the advantage of wider service reach and lower cost of ownership.
The Maruti Grand Vitara and Toyota Urban Cruiser Hyryder, both from Maruti-Toyota’s collaboration, are priced slightly higher than the Victoris, creating an interesting dynamic within the same alliance.
Maruti Suzuki has also announced flexible financing options for the Victoris. Buyers can own the SUV with a down payment of ₹2 lakh and attractive EMI plans. Industry experts say this could further expand its appeal, particularly among middle-class families aspiring to upgrade to SUVs.
Within hours of launch, the Victoris reportedly recorded strong booking numbers across India, with many showrooms reporting high walk-in interest. Auto dealers believe that its 5-star safety rating, coupled with value pricing, could make it the best-selling mid-size SUV in the coming months.
Customer feedback so far has highlighted appreciation for the SUV’s interior comfort, smooth handling, and competitive pricing. However, some have noted that rear-seat space and boot capacity are slightly smaller compared to the Hyundai Creta.
With Victoris’ launch, Maruti Suzuki is sending a strong message to competitors: it is ready to dominate the SUV segment, just as it has ruled the hatchback and compact car segments for decades.
Market analysts believe the Victoris could disrupt segment pricing, forcing rivals to reconsider their strategies. The success of Victoris will also play a key role in Maruti’s overall market share, especially as the company looks to maintain its leadership in India’s passenger vehicle market.
The Maruti Suzuki Victoris is more than just another SUV launch — it represents a shift in Maruti’s approach towards safety, features, and pricing. With its 5-star safety rating, aggressive pricing, fuel efficiency, and feature-rich package, it has all the ingredients to become a blockbuster success in the Indian SUV market.
As competition heats up, the Victoris’ impact will be closely watched by rivals and customers alike. For now, Maruti Suzuki has given Indian buyers a compelling new option in the mid-size SUV category, setting the stage for another potential best-seller in its long history of dominating the automobile market.